Google My Business Optimisation

Search queries including ‘Near Me’ have surged in recent years. In 2019 there was a 200% increase from the previous year and this has only continued to grow. There’s no denying that Google has an impact on how and if your potential customers will find you. 64% of consumers have used Google Business Profiles to find contact information. So make sure that you have a Google My Business and it’s optimised correctly.

3 Core Elements that Dictate Rankings

There are 3 core elements that dictate local search rankings. These are Relevance, Distance and Prominence. You can increase your prominence by gaining five-star reviews; we can assist with the rest.

Relevance

Aim to be the most relevant result when users are searching for your products and services. We can build relevance by creating on-page SEO and geo-relevant content.

Distance

The distance is how far each potential search result is from the location term used in a search. So it looks at your premises or service area and decides if the distance and the content is relevant enough to display to the user who’s performing the search.

Prominence

According to Google, prominence refers to how well known a business is. Getting relevant backlinks and geo-targeted backlinks from quality sources is one of the most important ranking factors. by performing well in Google’s organic search results, you can improve performance in the local pack.

Your Google My Business profile plays a crucial role in attracting potential customers and increasing your online presence. This is part of the off-site SEO that we carry out as part of our Organic SEO package.

We start by ensuring you have provided accurate and up-to-date information about your business. This includes your business name, address, phone number, and website URL. Maintaining consistency across all online platforms is essential to building trust and credibility with both search engines and users.

We also encourage our clients to try to gain positive reviews on their Google My Business Page. Positive reviews not only boost your credibility but also improve your search engine rankings. Responding promptly to all reviews, positive or negative, shows that you value your customers’ feedback, which can lead to increased engagement and customer loyalty.

Also, regularly posting relevant and engaging content on your profile can help increase visibility and attract potential customers. This can include updates about your products or services, promotions, events, or even behind-the-scenes insights into your business.