Did you know Google can read keywords from your images

About the Author: Chris Smith

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Chris Smith is a UK based SEO consultant and founder of ClickPower, an agency that helps businesses improve visibility, grow organic traffic, and generate reliable leads through search. He specialises in technical SEO, strategic optimisation, website audits, and long term content planning. Based in the Midlands, Chris works with marketing managers and SMEs across the UK, supporting them with clear reporting, transparent communication, and data driven SEO. He is also a SEMrush partner and creates practical SEO content and training for business owners and marketing teams.

Google’s AI Vision

Did you know that Google’s cutting-edge AI can analyse and understand the content within your images? This capability means that optimising the text on your Google Business Profile and ensuring your images are relevant and keyword-rich is crucial.

Fortunately, a brilliant, free tool can help you check if your images are hitting the mark. It’s called Vision AI.

You can use their “Try it” feature to see if Google can detect the keywords you’re targeting in your photos. If the results aren’t what you hoped for, experiment with different images until Google recognises the correct terms.

For instance, in the example below, Google has picked up our company name from the sign in the background.

Google image cloud vision

Optimise images alongside content with keywords in mind

So when optimising content for your website or your Google My Business listing. Remember to put thought into the images you use and check it via Cloud Vision to make sure Google understands the content of the images.

Use the button to try it for yourself below.

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